Alessandro's passion for oil began as a boy, when his father took him and his brother around the olive mills of Tuscany. The curiosity for this product is great, but the knowledge still too little.
In 1997/98 he tries for the first time to sell quality oil, but with poor results; perhaps he is not yet ready, or perhaps it is not the time.

But Alexander does not give up, and throughout his career he meets many industry experts and prominent personalities who, combined with his passion, contribute to his professional growth.

The breakthrough year is 2014, when thanks to meeting Riccardo Scarpellini, Alessandro decides to transform his bar in Livorno's Vettovaglie market into the Oil Bar.
The first producers he is lucky enough to meet are Americo Quattrociocchi and Giorgio Franci, who take him by the hand and introduce him to the wonderful world of oil.
He decided to take other products out of the store to dedicate himself and specialize in this area.

Alessandro now personally tastes hundreds of products, which he then carefully selects to offer his customers true excellence. Now thanks to the many courses he has attended, his studies and the right knowledge gained over the years, he is able to advise his customers on the best combination of oil and food.

He admits-as he confides to us-that he takes up to half an hour to sell a bottle of oil, this is because his purpose is to inform the customer of the product of excellence he is presenting to him.

Having made the acquaintance of Marco Oreggia," explains Alessandro, "has been a blessing. Marco has helped introduce a large number of Italian producers, some of the best on our peninsula.

The Oil Bar is now also known abroad; in fact, it ships products all over the world.
In 2017 he was awarded by Flos Olei as the best oil bar, and in 2018 he received the award named after Cristina Tiliacos as an oil ambassador-a great honor and excitement for Alessandro.